From lead to satisfied customer

Missing information on customer requirements, coordination with internal stakeholders, and different levels of knowledge: lead development can be a lengthy and exhausting process for sales experts. Added to this, is the time factor. Proposal documents created in a hurry that are incorrect or inadequate lead to dissatisfied customers. CAS Merlin CPQ gives sales teams the ability to individualize and optimize their customer journeys and turn leads into satisfied customers.

Our claim: Thanks to the intelligent assistants in CAS Merlin CPQ, your leads will develop over time from enthusiastic customers into fans. Regardless of use cases, your sales department gains time for what is really important – your customers. Supplement your sales team's expertise with automatic configuration recommendations and clever features in the quotation process. Make informed, customer-centric decisions around customer care and increase the efficiency of your sales force – no matter how complex your products and solutions are.

From lead to customer

Whether in Engineer to order (ETO) processes or in classic sales: CPQ supports you throughout the entire customer journey

Intelligent assistants

Integrate the Guided Selling principle into your sales with AIA® (Augmented Intelligence Assistants)

Single source of truth

Optimize your quoting processes with a single CPQ tool built on a knowledge base

Our product landscape

Your digital sales

With CAS Merlin CPQ, you put together a CPQ + AIA® solution that is optimally tailored to your needs. CAS Merlin CPQ serves, on the one hand, as an interface between product experts and sales and, on the other, as an interface between sales and end customers. The basic module is Sales CPQ, which is the main module your entire sales force works with, and on which our CPQ solution is based. In addition, you can extend your CPQ software with any number of modules from our product landscape. The goal: To ensure all your requirements are covered by one tool. 

If you would like to use a B2B online configurator for end customers in your CPQ application to guide your customers more quickly to the right configuration, then you can integrate Customer CPQ in addition to Sales CPQ. Various intelligent assistants (AIA®) are also available to make your sales process more transparent, faster and even more customer-centric.

Sales CPQ Intuitive, smart and time-saving – with Sales CPQ you will conquer the hearts of your customers through optimal user solutions and simple quotation generation. chevron_right More about Sales CPQ
Customer CPQ Customer-centric and reliable – with Customer CPQ you rely on emotional multi-channel sales. Leads land directly in your inbox. chevron_right More about Customer CPQ
AIA® AIA® Efficient and precise – with AIA® (Augmented Intelligence Assistants) you can make your sales processes more efficient and customer-oriented. chevron_right More about AIA®

Powerful technology

Consistent. Innovative. Proven.

Our powerful CPQ software is built on innovative research in our own CAS Future Labs and has a powerful computational core. We rely on two methods for research: First, we conduct collaborative projects with our customers, and second, we conduct our own research in collaboration with university graduates, thus keeping our finger on the pulse of all the latest technology. Adaptable, flexible and proven in practice – that's what characterizes the technology behind CAS Merlin CPQ.

Our technology  

When it comes to CPQ software, interfaces play a central role. These are as individual as companies and their IT systems themselves. Whether ERP, CRM, PLM or your very own individual IT landscape – we offer a broad portfolio of standardized interfaces which integrate CAS Merlin CPQ seamlessly and easily into your existing solutions.

To the interfaces

Are you interested, want to know more?

We would be glad to help!

We are the CAS Merlin sales team and look forward to providing you with advice and support.

Contact us now