chevron_left back

We were here! Hannover Messe 2021 Digital Edition

Experience the future of Sales

From 12 to 16 April 2021, we presented our integrated software solutions along the Customer Journey at the Hanover Fair. Our highlight: the interplay between our powerful CPQ solution and integrable CRM/XRM solutions.

Quick navigation: Jump directly to

Our advantage: a 360° sales process

Consistent Customer Life Cycles with CPQ & CRM

According to the motto "Consistent sales processes for Industry 4.0", we showed you the sales process of the future in cooperation with the CAS Future Labs. Get excited to experience the interplay of CRM/XRM and a product configurator (CPQ) including smart wizards and smart design.

1. Excite customers from the moment of initial contact

Manage the contacts and leads you are generating, for example, via events or your online configurator without effort and in compliance with data protection regulations in your CRM system. Establish reliable customer relationships: our solutions have been honored with the "Software Made in Germany" quality seal and the seal and fully support you in the implementation of the EU-GDPR.

Additionally, the world-wide unique CAS SmartDesign® technology ensures a consistent Look & Feel and user experience even on mobile devices - anywhere and anytime.



2. Focus on your customers

While you access all detailed customer information such as appointments, contracts, or contact data via the 360° dossier in the CRM system, you use the CPQ solution Merlin CPQ to configure custom product solutions and appealing, error-free quotes. Thanks to our secure Software as a Service model, you can combine the powerful range of functions of a CPQ solution with the comfort and flexibility of a Cloud solution.

Whether in the CRM system or in the configurator - integrated digital wizards support you with artificial intelligence as well as virtual and augmented reality. Thus, you can immediately transfer configuration data within a smart production and establish autonomous production.

3. Customers become fans

After the successful conclusion of a contract, the cooperation does not end, but a new chapter of cooperation begins. Keep an overview of your after sales processes in the CRM solution and excite your customers with professional, consistent, and targeted contact using, for example, e-mail campaigns, event invitations, and regular strategy meetings.

The smart modules of your CPQ solution help you to validate your product life cycles and thus promote transparent and demand-oriented products and processes. The visualization and smart linking of data enables you to comprehensively analyze your product portfolio and strategically manage your product variants.

Our trade fair highlights

Topics of the day at the exhibitor page


  • Keynote: 7 impulses for more success in Sales and Service. How data becomes a customer experience

  • CPQ check: take the test and find out which CPQ solution best fits your requirements with just a few clicks

  • First look product videos: an exclusive experience of our CPQ & CRM solutions

  • Customer Lifecycle: How can you best meet customer requirements along the Customer Journey?

  • Inspiring video talk: 7 thoughts on digitalization of the workspace

  • Custom consulting: use your chance and talk to our product experts

Any questions?

Our digital trade fair guide is here to help.

Any questions? Our digital trade fair guide is here to help.

This year, the Hanover Fair will take place from 12 to 16 April. During this time, you can flexibly use the digital platform to view exciting talks, discover exhibitor pages, and contact product experts.

How can I participate in the Hanover Fair?

If you are interested in the Configure Price Quote topic, that is, configuration solutions and/or CRM systems, please contact us via our registration form and schedule your digital consultation. You will then receive your ticket to the Hanover Fair.

When will the keynote take place?

Our keynote will be live-streamed on the Hanover Fair platform. You can find more information on our exhibitor page or in the Hanover Fair program overview.

How can I join the platform?

You will receive access to the trade fair platform with your personal trade fair ticket. We are happy to provide you with a ticket. Just fill out the registration form at the end of this page.

How can I contact the experts via the trade fair platform?

On our exhibitor page, you can find all contact persons and can directly schedule a digital appointment. We are happy to support and inform you via telephone or video call.

Whom can I contact if I have technical or organizational questions?

If you have any questions concerning our trade fair program or ticket allocation, please contact Carolin Schröer (, +49 721 9638-872).

For information on the presented CPQ and CRM solutions, please contact Marvin Zeeb (, +49 721 9638-610).

Hanover Fair 2021

We are looking forward to meeting you!

Do you have any questions or would you like more information on our CPQ solutions? We are happy to assist and support you on your journey to success with Merlin CPQ.

Schedule your non-binding consultation or call the following number:
+49 721 9638-901